The decision was arrived after a lengthy selection process where a number of agencies submitted their proposals and five agencies were shortlisted. These five agencies then made their final presentations to a group of ICC and SLC representatives in Colombo.
Phoenix Ogilvy & Mather will work with ICC Marketing in developing and implementing an integrated strategic global event promotion plan for the fourth edition of the tournament but first to be staged in Asia and taking place at the back of a highly successful ICC Cricket World Cup 2011 which was also co-hosted by Bangladesh and India.
